Out of 100 startup entries, 40 were selected to pitch at satellite events in Singapore, Malaysia, Hong Kong and Indonesia. Out of these 40, a final 11 were chosen. These 11 will present at the grand finale – Launchpad at Echelon 2011 in Singapore in June. Echelon 2011 is a two-day, double-track event with various workshops and panel discussion you can go to. There will also be a demo pit with startups showcasing their products.
Amongst the 11 startup who will be pitching at the main event, there are 2 startups from Singapore, 2 from Malaysia, 1 from Taiwan, 2 from Korea, 3 from Indonesia and 1 from India.
Here are the final 11!
Cardinal Blue Software (Taiwan)
Cardinal Blue Software has built a 7 million strong online support community with Tribute Balloon. The community allows users to share their hardships using “Balloons” and in return garner support and encouragements from fellow users who are able to send virtual gifts, comments or help spread the balloons.
Fetchplus (Singapore)
Fetch Plus’ product, FetchFans, is an interactive custom brand design engine built for commercial use that designs templates for Facebook, Twitter and blogs through a three-step process. This allows companies to update their pages with messages, new offers and promotions quickly in order to always be in contact with their customer base.
Jelly Bus (Korea)
While there are a lot of photo apps out there, these apps only focus on allowing users to share their photos on more popular social network sites like Facebook and Twitter. Jellybus aims to fill in the gap with qbro. qbro is an interesting and easy to use photo app that also allows users to share their photos on more localized social network sites such as Cyworld and me2day.
Moglue (Korea)
Moglue provides a simple solution to self-publishing interactive ebooks on iOS and Android devices. The platform allows publishers, amateur authors and artists to create interactive books and release them to app stores with one click. By abstracting away the hard coding bits, the platform breaks down the barrier-to-entry for aspiring authors or artists.
Playmoolah (Singapore)
PlayMoolah is the brainchild of Min Xuan, 
Audrey and Alam. The company provides a fun online platform for kids, aged 5 to 11, to save, manage, and earn an allowance. PlayMoolah leverages on game mechanics for behavior change, empowering children with the curiosity, knowledge, skills and tools needed for financial capability. Meanwhile, parents are equipped with a separate platform to monitor, reward, and engage with their child’s progress.
PriceArea.com (Indonesia)
PriceArea.com is search engine local online stores that seeks to connect shoppers with thousands of merchants. Think Google meets Amazon.com. PriceArea.com acts as an intermediary between online shoppers and retailers while providing value add services to ease the virtual shopping process, such as purchasing/retailing services, wishlist, store locator, merchant reviews, advertising platform and much more.
PT Phase Solusindo (Indonesia)
Phase Solusindo aims to create more exposure for merchants’ brands using a similar location-based system that other successful companies such as Foursquare and Gowalla are using. With Bouncity, is a location location-based gaming platform that allows users to go to places, complete challenges and get rewarded. The fun-oriented system may hit the right note with users in encouraging them to spend more time with brands that are on Bouncity.
PT Six Reps (Indonesia)
Lacking the motivation to stick with that exercise or diet regime? Get in shape with the help of SixReps, a social network site that aims to connect fitness, diet and exercise enthusiast. The site links up members with the same interest with the hopes of creating a supportive community of active lifestyle individuals
SoftSolvers (Malaysia)
Aiming to help Asian businesses tackle customer relationship issues, Soft Solvers Solutions’ Second CRM offers on-demand solutions to small companies which covers business operations like sales, marketing, customer support and project management. Small companies can choose to automate their businesses with the simple and cost-effective solutions offered by Second CRM.
Spatial Ideas (India)
Spatial Ideas aims to integrate information from online news sites and social media in order to built the ultimate marketing tool, LocoBuzz. This powerful map-based analytics and communications platform allows marketers to identify potential customers, spot trends and evaluate marketing campaigns. The unique selling point of Spatial Ideas over their competitors is their easy-to-use UI, which they believe appeals to users of such services.
Work Crowd (Malaysia)
WorkCrowd aims to help build and strengthen bonds among co-workers by being a social platform for the workplace. WorkCrowd seeks to incentivize the initiatives of co-workers in getting to know each other through unlocking badges. The platform can also assist the transition of new workers into the workplace by helping them familiarize themselves with the culture and facilitate knowledge transfer.
Startups That Didn’t Make The Top 11
From the Singapore Satellite: Identifii, LoveByte, Not A Basement Studio, Fezzl, Taxizu, Tiwdl Inc., Stylelogue
From the Malaysia Satelite: Feed George, FLOChip Sdn. Bhd, FanXT, CellKast Games Pte. Ltd., Posttude, MobileApps.com Pte. Ltd., Alphapod, Motif Channel.
From the Indonesia Satelite: Tasterous, PT. Sitoes Indonesia, NgaturDuit.com, PT. Rocktokom, Wooz.in, ThinkRooms, infolalulintas.com
From the Hong Kong Satelite: HomeTasty, Dimitli, Garbs Inc., Flipter, Makible, Scrambled Eggs Ltd., 213Stomperz
Congrats to all for pitching and all the best to the top 11!
See you this June 16-17 at the University Cultural Centre, National University of Singapore (50 Kent Ridge Crescent) [map].
This post Meet The Top 11 Startups Pitching At Echelon 2011 appeared first on Tech in Asia.