PlayMoolah, a Singapore-based startup specializing in financial education for kids, has launched its first iPad app, a game called Coin Catcher.
It teaches children about wants versus needs and identifying US coins. Accelerometer-based controls are used to test both cognition and dexterity in over 50 levels.
The launch was announced in a blog post.
PlayMoolah is a high-profile startup that publicly unveiled their web-based money management game for kids recently on 18th April, 2012. It has won a couple of competitions, most notably the Echelon 2011 Launchpad, and also the Innotribe Challenge in Singapore.
According to Forbes, they have raised a seed round from a group of angel investors in US and Singapore.
The idea for Coin Catcher was inspired by a moment when co-founder Lee Min Xuan discovered that young kids thought that Dimes (10 cents) were worth less than Nickels (5 cents) simply because they were smaller in size.
Since it was difficult to explain the difference between the value and the size of the coins, she thought that learning the concepts through gameplay would be much easier for the kids. The idea soon led to the development of Coin Catcher.
Check out the trailer:
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