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Echelon 2011 aims to help Southeast Asia’s startups get discovered. The main event will be held in June in Singapore, but there will be two Satellite launchpads in Singapore and KL (Malaysia) will help filter the startups.
Echelon 2011 will be a two-day, double-track event with an expected attendance of more than 1,000 delegates; a demo pit of more than 40 startups and companies; and workshops and fringe events.
Next up, check out when the Singapore and KL satellite events are, and the 10 startups that will be pitching at each event.
Singapore Satellite Event
When: Tuesday 19th April 2011
Time: 1255pm-6pm
Where: Shaw Foundation Alumni House, National University of Singapore, 11 Kent Ridge Drive
Singapore, 119244
Register here.
Startups Pitching
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Identifii
Identifii aims to make career discovery simpler for young professionals by helping to solve the problems they face when selecting their career. The company seeks to educate their users about their personality preferences in order to help them make better career decisions. On the employee side, Identifii enables employees to target applicants whose personality characteristics and aptitude suits the company requirements.
PlayMoolah
PlayMoolah is the brainchild of Min Xuan, Audrey and Alam. The company provides a fun online platform for kids, aged 5 to 11, to save, manage, and earn an allowance. PlayMoolah leverages on game mechanics for behavior change, empowering children with the curiosity, knowledge, skills and tools needed for financial capability. Meanwhile, parents are equipped with a separate platform to monitor, reward, and engage with their child’s progress. (PlayMoolah just exhibited at SXSW in the US.)
Fetch Plus Asia Pacific
Fetch Plus’ product, FetchFans, is an interactive custom brand design engine built for commercial use that designs templates for Facebook, Twitter and blogs through a three-step process. This allows companies to update their pages with messages, new offers and promotions quickly in order to always be in contact with their customer base.
LoveByte
They always say “The more, the merrier”. LoveByte looks to bring this to blogging, from the bloggers point. Instead of a lone blogger, think blogging as a couple activity. LoveByte is a couple blogging application that aims to inject an element of romance into the activity. The application incentivize couples to contribute actively towards perserving their special moments together through fun challenges and rewards.
Not a Basement Studio
Not a Basement Studio is made out of a team of five Vietnamese students in the Singapore Management University who are captivated with developing apps for the iPhone and iPad. Their product, Wikly! Glance, aims to replace all your boring, native calendar apps with something beautiful and intuitive. Wikly! Glance provides users with the ability to customize their calendars with many of the apps beautifully designed themes. Not only look forward to an exciting week ahead, enjoy jotting down those activities too!
Fezzl
With the Groupon clone wars still raging, Fezzl might have found a niche with its product, Zuupy CrowdDeals. This daily deal site aims to help business go viral with their deals by using the Facebook “Like” button as a way users claim deals. Deals are not activated until a minimum number of “Likes” are clicked. For non-Facebook users out there, clicking the “Like” button posts an update the user’s own wall, exposing the deal to all their friends.
Taxizu
Care to share a taxi with a random stranger travelling a similar route in order to reduce cost? Think peak-hour surcharges and I bet your wallets are begging for this. Taxizu is a Hong Kong-based startup that with an application that allows taxi sharing and social organization. The application allows user to collaborate and self-organize to share taxis on long-haul taxi routes. Users get to publish their preferred travelling details prior to departure in order to find share-mates and can also socially rank their ride share peers.
Twidl Inc.
Twidl Inc. is a Philippines based company that is building a social network around picture journals called PicLyf (pronounced pik-layf). The company’s product is going up against other photo sharing sites such as Flickr and Instagram but is confident that their ability to motivate updates (through badges, topics and leaderboards), ease-of-use, focus on static pictures and network-generated audience will appeal to shutterbugs out there.
Spatial Ideas
Spatial Ideas aims to integrate information from online news sites and social media in order to built the ultimate marketing tool, LocoBuzz. This powerful map-based analytics and communications platform allows marketers to identify potential customers, spot trends and evaluate marketing campaigns. The unique selling point of Spatial Ideas over their competitors is their easy-to-use UI, which they believe appeals to users of such services.
Stylelogue
Combining fashion with technology to simplify the search for all the right answers to fashion woes is what Stylelogue aims to do. The mobile and web application allows style-savvy users to communicate, share and receive information on all the latest hots and nots of the fashion industry. By focusing on the local market and publishing real styles by real people, Stylelogue looks to appeal to their target market based on relevance and convenience.
Malaysia Satellite Event
When: Thursday 21st April 2011
Time: 11am-6pm
Where: Zouk Kuala Lumpur, 113 Jalan Ampang, Kuala Lumpur, 55000, Malaysia
Register here.
Startups Pitching:
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Feed George
Feed George aims to aggregate geodata on a single platform providing user with the ease to search data via data categories and feed source through georss. With Feed George, bloggers who wish to add geographical information to their posts are able to do so too.
FLOChip Sdn. Bhd.
FLOChip’s product, 31Storey, seeks to bring in a bigger social element into online shopping by marrying Facebook with eBay. Shoppers can share their fashion tips or lookbooks with their friends while following their favorite participating boutiques. For online shop owners, 31Storey provides a single platform to market, sell, receive payments and monitor sales data easily. Co-founder Ong Teng Siong is a YCombinator alum who sold a company to Loopt.
WorkCrowd by AdExcel Online Networks Sdn. Bhd.
WorkCrowd aims to help build and strengthen bonds among co-workers by being a social platform for the workplace. WorkCrowd seeks to incentivize the initiatives of co-workers in getting to know each other through unlocking badges. The platform can also assist the transition of new workers into the workplace by helping them familiarize themselves with the culture and facilitate knowledge transfer.
FanXT
FanXT is a privately funded website that seeks to be the worldwide leader in fantasy sports. Seeking to expand the fantasy sport offering beyond only that of popular U.S. sports, the website offers a one-stop fantasy platform that works on the web, Facebook, iOS devices, Android, Blackberry, Yahoo! TV and Google TV.
CellKast Games Pte. Ltd.
CellKast Games uses mystery deals that combines proven social game elements and discount offers to drive product discovery through their product Tikam. The concept behind the mystery deals idea is that the company believes that too many options creaties confusion among customer which makes them unhappy. By randomizing what deals customers receive, it lowers expectations while increasing satisfaction. Got a deal that doesn’t suit you? Give it to a friend as a gift!
Posttude
Posttude aims to provide an address for every one by being the new postal code system for the whole world. The service uses the geotude algorithm to assign a 13-number geotude to users which acts like an IP for the location.
MobileApps.com Pte. Ltd.
With the applications industry heating up and drawing a lot of attention from app developers, MobileApps.com seeks to standout from other app stores by allowing developers to retain 95% cut from sales while making it easy for developers to syndicate advertisements of their apps to target end-consumers. By being a global cross-platform app marketplace, MobileApps.com seeks to cut through the hassle and problems of buying apps through other App Stores that may have payment restrictions.
Soft Solvers Solutions Sdn. Bhd.
Aiming to help Asian businesses tackle customer relationship issues, Soft Solvers Solutions’ Second CRM offers on-demand solutions to small companies which covers business operations like sales, marketing, customer support and project management. Small companies can choose to automate their businesses with the simple and cost-effective solutions offered by Second CRM.
Alphapod
Always tweeting about your meals before you devour it? Why not turn this information to help a lost, hungry, soul through Alphapod’s product, WootFood. WootFood aims to be the best way to find good food around you. By displaying highest rated food that is sorted by distance from the user, the service helps foodies discover new and amazing food offerings in the vicinity.
Motif Channel
Motif Channel’s product name explains it all, if you understand Cantonese. Fongfeikei.com gives event tickets a second chance if their buyers are not able to make the event. Ticket-holders can post their unused tickets on the website while potential buyers can place their request for even tickets that they missed out on. A matching algorithm will then notify both parties when a match is found. Not sure where available tickets are? Fret not. Fongfeikei.com’s future offerings includes a geolocation feature that allows users to see the location of available tickets and the event.
Echelon 2011 Conference Details
When: Thursday-Friday 16-17th June 2011
Where: University Cultural Centre, National University of Singapore
Buy your tickets here.
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